This project was a really nice one to work on, even though it was just a proposal for a pitch and unfortunately it never has been realized.
Among other studio's we were asked to come up with a logo, business cards, letterhead and flyers for an organisation which was documenting Theater Architecture in the Central Europe region. (TACE). After making many many sketches I came up with the logo (you can see it in the right bottom corner of the posters). A very simple box holding the T (from theater) inside the box, the A (from architecture) on one of the outsides of the box and the CE as a sort of shadow next to it representing the a play.
I took the whole concept a bit further and also made a whole series of posters using manly recycle paper, silkscreening and the colour magenta and black & white. On the posters (and flyers) I was using the concept of the logo in a slightly different way. There where outlines of different theatre buildings from that region and next to them funny little shadows which would show the idea that theater can take you anywhere to any location for a moment. And underneath each building & shadow combination it would say the name of the building, the location and the name of a play (for instance: National Theatre, Prague, Romeo & Juliet). There could be the same building showing more then once, but having different shadows and there also could be a shadow shown more then once but being connected to different buildings. On top of everything there was the big strong typography.
Above you can see some of the (details of the) poster proposals (There were many more colour / print combinations)
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